Statement from FRENETK
Perfection has long stood in the way of my creative freedom.
As a child, I internalized the belief that nothing I made was ever quite good enough. My father’s praise often came with a “but”—a correction, a missed opportunity, a quiet reminder it could have been better. That mindset lingered. Even now, if I’m not fully satisfied with a piece, I question whether it’s ready to be seen. This pursuit of perfection can be paralyzing. Most pieces never make it into the world.
The inner critic—persistent, precise, and punishing—has deeply shaped my creative process. It’s led to periods of self-doubt, depression, and paralysis. When I’m not creating, I feel unmoored. But when I am creating, I wrestle with the fear that it won’t be enough. It’s a constant tension—one that fuels my work even as it challenges it. The theme of worthiness sits at the center of my practice. I’m haunted by the idea of loss—forgotten stories, missing files, vanished moments. My work is an effort to preserve what’s fleeting, to give form to the ephemeral.
My relationship with the art world is complex. The work doesn’t fit neatly into traditional gallery programs—many only represent painters or photographers working in expected formats. More importantly, I’ve realized I’m not drawn to that path. Art left dormant in gallery back rooms—without press, placement, or presence—feels disconnected from the energy that birthed it. I need the work to be part of space, a story, and experience. Instead, I’ve taken the work directly to the people—presenting at art fairs across Chicago, California, Colorado, New York, etc. These events sparked meaningful moments, but they also fueled burnout. The logistics were grueling and sales were inconsistent. I love sharing the work, but traditional systems just didn’t resonate with me and my journey.
Today, I seek the right collaborators. Not gatekeepers, but partners—designers who intuitively understand where the work belongs. In their showrooms. In their clients’ homes and workspaces. In environments that honor story and substance.
At its core, my work is a study in imperfection. I create to challenge the belief that something must be flawless to be valuable. In doing so, I slowly unlearn the perfectionism that once held me back. The process is both rebellion and reconciliation. It’s how I make peace with the chaos. It’s how I find meaning in the fragments. And maybe…how others will too.

Meet The Team
ROBYN CARTER
Writer | Award-winning fiction and scriptwriter
Robyn Carter writes fiction, scripts, and web content. Her work has appeared in Conjunctions, Ninth Letter, West Branch, Colorado Review, Playboy, and various websites. She is a two-time winner of the San Francisco WritersCorps Teaching Artist in Residence grant award. When she is not writing, she teaches writing to kids and prisoners. Robyn is the owner-operator of a fictional small business called A Toy Store Not a Real Store.


Imran Noor
Animation/Design | Motion graphics & digital art expert
Imran Noor’s experience in graphic design, animation, and motion graphics makes him an invaluable player on the team. He is proficient in Adobe After Effects, Adobe Photoshop, Adobe premier Pro, Adobe Illustrator as well as Adobe Audition.
JONO WILLIAMSON
Advisor | business strategist
Jono Williamson is a seasoned consultant with over a decade of experience, having collaborated with tech companies in Silicon Valley and advised Evangeline Records, an indie record label. Specializing in CRM, Supply Chain solutions, AI, and Machine Learning, he boasts a proven track record of strategic success with enterprise clients like Apple, JP Morgan, and Credit Suisse. Jono’s unique blend of technical skills and creative strategic vision makes him an invaluable advisor, particularly well-suited to offer insightful guidance to art-focused startups and ventures in the creative industry aiming to drive innovation and success.


DAVID ETHRIDGE
Advisor | Veteran curator & gallery owner
David Ethridge is a distinguished curator and gallery owner from Denver, Colorado. With a career spanning over three decades in the art industry, David’s expertise has shaped his roles as the esteemed director of Gallery 1261 and the co-owner and curator of the celebrated Abend Gallery. His dedication and discerning eye have made significant contributions to the art community since 1992.
Katherine Fleischman
President & Founder, Do-Tell PR
Katherine Fleischman is a seasoned publicist with over 15 years of experience in public relations. She holds a Master’s degree in Public Relations from New York University and has worked across various industries, securing national, local, and international media placements. As the founder of Do-Tell PR, a boutique agency specializing in fashion, beauty, art, and lifestyle, Katherine leads a dynamic team managing over 80 accounts.
She is known for her goal-driven, creative, and passionate approach to PR, offering services in media strategy, content marketing, event promotion, and brand development. Katherine has been featured in various industry discussions and summits, including insights on integrating AI into PR strategies.

ALYSSA YEARGIN
Assistant to Founder | Art & nature junkie
Alyssa is the essential sidekick and support to the Frenetk Founder. As someone who is drawn to the arts, she’s in utter awe of nature and loves capturing its raw beauty through photography. Her background is interlaced with a lifetime devoted to supporting and serving others.

