About us
We celebrate that freedom.
Perfectionism, self-doubt, and the relentless inner critic can leave extraordinary work unfinished, hidden, or abandoned altogether. We believe uncertainty, failure, reinvention, and even creative chaos are not weaknesses in the process. They are the process. We are not beholden to one medium, aesthetic, or traditional gallery program. The common thread is a commitment to following creative instinct without compromise.
We also believe the art should be made by the artist. No AI. The artists we work with do not use AI in the creation of the work we offer. Period. Technology will change plenty. But imagination, struggle, imperfection, obsession, and the strange decisions made by a human being are what actually make art.
And then there’s The number 13. The people behind the Collective also operate The 13, a 501(c)(3) nonprofit built around the belief that art can create impact beyond itself. From every original work sold here, 74% goes directly to the artist, 13% supports The 13, and 13% keeps the Collective running. The nonprofit supports 13 organizations addressing the environments that shape human life—including Doctors Without Borders, World Central Kitchen, Charity: Water, Homeboy Industries, and others.
The collective is not self-important. We don’t put on airs. We embrace creative chaos, support causes we believe in, and challenge some rules. Art should evolve. Artists should be do the same. And galleries should have the courage to evolve with them.
Meet The Team
DAVID FENTON
CEO/Founder | Self-taught artist, art-world disruptor
ALYSSA YEARGIN
Assistant to Founder | Art & nature junkie
Alyssa is the essential sidekick and support to the Frenetk Founder. As someone who is drawn to the arts, she’s in utter awe of nature and loves capturing its raw beauty through photography. Her background is interlaced with a lifetime devoted to supporting and serving others.
JONO WILLIAMSON
Advisor | business strategist
Jono Williamson is a seasoned consultant with over a decade of experience, having collaborated with tech companies in Silicon Valley and advised Evangeline Records, an indie record label. Specializing in CRM, Supply Chain solutions, AI, and Machine Learning, he boasts a proven track record of strategic success with enterprise clients like Apple, JP Morgan, and Credit Suisse. Jono’s unique blend of technical skills and creative strategic vision makes him an invaluable advisor, particularly well-suited to offer insightful guidance to art-focused startups and ventures in the creative industry aiming to drive innovation and success.
DAVID ETHRIDGE
Advisor | Veteran curator & gallery owner
David Ethridge is a distinguished curator and gallery owner from Denver, Colorado. With a career spanning over three decades in the art industry, David’s expertise has shaped his roles as the esteemed director of Gallery 1261 and the co-owner and curator of the celebrated Abend Gallery. His dedication and discerning eye have made significant contributions to the art community since 1992.

