Statement from FRENETK​

Perfection has long stood in the way of FRENETK’s creative freedom.
 
As a child, he internalized the belief that nothing he created was ever quite good enough. Praise from his father often came with a “but”—a correction, a missed opportunity, a quiet reminder it could have been better. That mindset lingered. Even now, if a piece is not fully satisfying, FRENETK questions whether it is ready to be seen. This pursuit of perfection can be paralyzing; many pieces never make it into the world.
 
The inner critic—persistent, precise, and punishing—has deeply shaped his creative process. It has led to periods of self-doubt, depression, and paralysis. When FRENETK is not creating, he feels unmoored. But when he is, there is a constant wrestle with the fear that the work won’t be enough. The theme of worthiness sits at the center of his practice. Haunted by the idea of loss—forgotten stories, missing files, vanished moments—FRENETK works to preserve what is fleeting, to give form to the ephemeral.
 
FRENETK’s relationship with the art world is complex. His work does not fit neatly into traditional gallery programs—many only represent painters or photographers working in expected formats. More importantly, he is not drawn to that path. Art left dormant in gallery back rooms—without press, placement, or presence—feels disconnected from the energy that birthed it. FRENETK needs the work to be part of space, story, and experience. Instead, he has taken it directly to the people—presenting at art fairs across Chicago, California, Colorado, New York, and beyond. These events sparked meaningful moments, but also fueled burnout. The logistics were grueling and sales inconsistent. Sharing the work is deeply satisfying, but traditional systems do not resonate with FRENETK’s journey.
 
Today, FRENETK seeks the right collaborators. Not gatekeepers, but partners—designers who intuitively understand where his work belongs: in showrooms, clients’ homes, and workspaces that honor story and substance.
 
At its core, FRENETK’s work is a study in imperfection. He creates to challenge the belief that something must be flawless to be valuable. In doing so, FRENETK slowly unlearns the perfectionism that once held him back. The process is both rebellion and reconciliation. It is how he makes peace with chaos, finds meaning in the fragments, and hopes others will too.

Meet The Team

ROBYN CARTER

Writer | Award-winning fiction and scriptwriter

Robyn Carter writes fiction, scripts, and web content. Her work has appeared in Conjunctions, Ninth Letter, West Branch, Colorado Review, Playboy, and various websites. She is a two-time winner of the San Francisco WritersCorps Teaching Artist in Residence grant award. When she is not writing, she teaches writing to kids and prisoners. Robyn is the owner-operator of a fictional small business called A Toy Store Not a Real Store.

Frenetk

CEO/Founder | Self-taught artist, art-world disruptor

FRENETK is a self taught artist and serial entrepreneur. He believes that the art world takes itself too seriously. He also believes we need to change that.

ALYSSA YEARGIN

Assistant to Founder | Art & nature junkie

Alyssa is the essential sidekick and support to the Frenetk Founder. As someone who is drawn to the arts, she’s in utter awe of nature and loves capturing its raw beauty through photography. Her background is interlaced with a lifetime devoted to supporting and serving others.

Katherine Fleischman

President & Founder, Do-Tell PR

Katherine Fleischman is a seasoned publicist with over 15 years of experience in public relations. She holds a Master’s degree in Public Relations from New York University and has worked across various industries, securing national, local, and international media placements. As the founder of Do-Tell PR, a boutique agency specializing in fashion, beauty, art, and lifestyle, Katherine leads a dynamic team managing over 80 accounts.

She is known for her goal-driven, creative, and passionate approach to PR, offering services in media strategy, content marketing, event promotion, and brand development. Katherine has been featured in various industry discussions and summits, including insights on integrating AI into PR strategies.

JONO WILLIAMSON

Advisor | business strategist

Jono Williamson is a seasoned consultant with over a decade of experience, having collaborated with tech companies in Silicon Valley and advised Evangeline Records, an indie record label. Specializing in CRM, Supply Chain solutions, AI, and Machine Learning, he boasts a proven track record of strategic success with enterprise clients like Apple, JP Morgan, and Credit Suisse. Jono’s unique blend of technical skills and creative strategic vision makes him an invaluable advisor, particularly well-suited to offer insightful guidance to art-focused startups and ventures in the creative industry aiming to drive innovation and success.

DAVID ETHRIDGE

Advisor | Veteran curator & gallery owner

David Ethridge is a distinguished curator and gallery owner from Denver, Colorado. With a career spanning over three decades in the art industry, David’s expertise has shaped his roles as the esteemed director of Gallery 1261 and the co-owner and curator of the celebrated Abend Gallery. His dedication and discerning eye have made significant contributions to the art community since 1992.

Imran Noor

Animation/Design | Motion graphics & digital art expert

Imran Noor’s experience in graphic design, animation, and motion graphics makes him an invaluable player on the team. He is proficient in Adobe After Effects, Adobe Photoshop, Adobe premier Pro, Adobe Illustrator as well as Adobe Audition.

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